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Research papers

Nature VS. nurture: Can you change your innovation's destiny?

When it comes to innovation, what side of the nature vs. nurture debate are you on?While some marketers like the late Steve Jobs believe that a new product idea is either good or bad and success will follow accordingly, others believe different...

Catalogue: Congress 2014: What Inspires?
Authors: Helen Wing, Lee Markowitz, Lucy Balbuena Robles, Paul Crowe
Company: Ipsos MRBI
September 10, 2014
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Citation

Wing, Markowitz, Balbuena Robles and Crowe (2014a, September 10). Nature VS. nurture: Can you change your innovation's destiny?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nature-vs-nurture-can-you-change-your-innovation-s-destiny--8349